Why Gold Price Keeps Going Up—and What It Means for You
Gold has been steadily gaining value, and it's not by chance. Two big forces are pushing its price higher—and they likely affect your gold-purchases in Switzerland too.
-
Uncertainty in the U.S. & Global Policies
Policies in the U.S.—especially under Trump—plus trade wars, inflation fears, and unclear interest-rate moves make people nervous. When confidence is low, investors often buy gold as a safe place to park money. This boosts demand, which pushes prices up. -
Reserve Banks Are Buying More Gold
Central banks—China, others—are increasing their gold reserves. When large banks buy gold, that cuts down supply for everyone else. More demand + stable or low supply = rising gold price.
What This Means for You
- If you're thinking of buying gold jewellery or bars now, getting in before price rises more can save you money.
- Always check the purity (karats) and buy from sellers who are transparent about price.
- Consider gold not just as something pretty, but as protection against inflation, policy shifts, or economic risk.
Here are some short-term forecasts for gold price, plus CHF/g estimates — with sources. These are predictions, so treat them as guides, not guarantees.
|
Time Period |
Approx CHF per Gram** |
What’s Driving It & Source |
|
End Q1 ‒ Q2 2026 |
~ CHF 103 ‒ 105 / g |
UBS raised its target to ~$3,800/oz by end-2025 and ~$3,900 by mid-2026, citing expected Fed rate cuts, a weakening U.S. dollar, and ongoing geopolitical tensions. Reuters |
|
End 2025 |
~ CHF 84 ‒ 86 / g |
Goldman Sachs made this forecast, tied to strong central bank demand and possibly rising ETF holdings as interest rates ease. Reuters |
Source: https://www.jpmorgan.com/insights/global-research/commodities/gold-prices
