We take responsibility seriously

Our founder is an avid advocate of sustainability, bringing a wealth of expertise as a certified CFA in ESG (Environment, Social, Governance) Investing and a seasoned professional in ESG compliance for large corporations. With a deep passion for the subject, she is committed to prioritising ESG principles in our business endeavours. Embracing sustainability is not just a professional pursuit for her; it extends into her personal life as well. By adopting circular practices, embracing minimalism, incorporating plant-based food choices, reducing energy consumption, and instilling these values in her children, she actively works towards reducing her family’s carbon footprint.

  • Giving back

    As a team, we put a lot of emphasis on giving back to society. We are associated with multiple associations and schools in India, involved in upliftment of the less privileged. We focus on doing groundwork i.e. setting up school, vocational training centers, improving  youth employability etc. Additionally, we are also involved in many initiatives that work towards promoting and conserving our religious and cultural values.

  • Ethics first

    We take great pride in our commitment to ethical and sustainable practices, and ensure we have fair and ethical practices in our interaction with employees, customers and suppliers.

  • Recycle and uplift

    We are a company focussed on reimagining how we work. One of the aspects here is to increase recycling of metal and jewellery in our business to reduce wastage and promote the concept of circularity in the trade. We also strive to source more and more recycled metal for production of our jewellery pieces.