Why the Gold Price Is Constantly Rising — and Why It’s Time to Act
Gold remains on an upward trajectory, supported by strong central-bank buying, macro uncertainty, and supply constraints.
In Switzerland, the current gold price is about CHF 93–95 per gram for 24k gold, with forecasts pointing to CHF 105–125 per gram by mid-2026.
Analysts from Reuters, J.P. Morgan, and UBS predict gold will reach US$3,800–4,000 per ounce, translating to CHF 115–120 per gram.
Gold acts as a hedge against inflation and policy volatility. Central banks continue accumulating reserves, tightening supply and pushing prices higher.
For Swiss investors, this creates an exciting opportunity to buy before the next price surge.
Key Forecasts
- End 2025: CHF 105–115/g
- Early 2026: CHF 115–120/g
- Mid 2026+: CHF 125+/g
Call to Action: Explore our certified gold bars and coins with real-time CHF/g pricing today.
References:
- World Gold Council
- Reuters
- J.P. Morgan
- UBS
